FoodBeat- new way for finding a restaurant. UX/UI Case Study

4 min readMar 5, 2019

Many people while being in the city are in the mood for particular meal. They want to find a restaurant, which serves their favorite dishes and which is nearby.

Problem

There are many ways to see opinions about restaurant, but what if you want to eat that particular meal e.g ramen? How to find the best one? Even top restaurants can have less tasty dishes, so restaurant’s ranking is not the same thing as meal’s ranking.

Solution

This app combines meal characteristics and social media
interactions. FoodBeat provides ranking of particular meal based on
customers’ grades, especially your friends. This app also shows localization of restaurant, predicable amount of free seats and making reservation option.

Business oportunities

Thanks to cooperation with restaurants who will deliver necessary data, people can easily book a seat. Later they rate and review particular meals. I think good reviews are every restaurant’s goal.
There is also a place for promoted content.

Competitive analysis

One of the most known food apps/websites is Zomato.
Zomato helps people find a restaurant/cafe/pubs/ etc. in your
city. It includes: popular localizations, restaurant’s info and
photos, user reviews, sponsored content.

You can also use Google and type „best [dish name] in [city]”
but similarly to Zomato, it will show you best restaurants
which serves that food, not best meals according to your
friends.

Survey

I conducted a survey in order to gather some data about potential users. Most of them are people between 20–30 years old. Nearly 40% of them eats out at least once in a week. Almost 50% eats out few times in a month.
Main factor considered before choosing a restaurant was friend’s opinion.
Second was localization and then social media rankings.

Using the data from research clarified who are the users, what are their needs and pains.

Empathy map

Empathy map helps to visualize user’s needs. They are based on a
Real data and can be helpful during the iterations.

Personas

Basing on a data from survey and individual interviews I made a provisional personas, which represent user’s goals (motivations) and pain points.

Storyboard

I made a storyboard to better visualize process of using the app in the whole context. It tells a story of hungry user who decides to use the app.

Userflow

Sketches

I’ve made primary sketches to clarify concept of this app.
I’ts easy and simple tool, and also essential step in design process.

Wireframes

I’ve made wireframes to show structure of content.
Although it’s not a final mockup, it helps to show where should be placed each components such as buttons.